Digital Marketing Trends of the Millennium
As the digital analyst, speaker and author Brian Solis puts it :
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
In a world where consumer interests and consumer behaviours are unpredictable, it is important to keep up with the trends in marketing if you really intend to stay in the market in the longer run. Technologies that were once considered impossible – Chatbots, Artificial Intelligence, Voice Powered Assistants, Data Driven Marketing, are now the technologies all the businesses are thinking about exploring.
Artificial Intelligence (AI)
The textbook definition for AI is the study of ‘Intelligent Agents’. Agents are machines that demonstrate intelligence by mimicking the cognitive functions of human beings like learning, problem solving, ect.
How does Artificial Intelligence help with marketing ?
AI can be a game changer for the marketing industry as it leverages the use of customer purchase history data to predict their buying interests. It uses some latest concepts of machine learning to even predict the customer’s next move. Most people and businesses have already been exposed to the power of AI in marketing in the year of 2020 and we can only predict that it can get better.
For Example – If you are a car company and you are planning on launching the next version of your car which is going to be eco friendly – an electric car. Now for you to be sure if this is a right decision you need to know that your target market is really interested in such a product. Here is where AI comes in handy. With AI software and data spanning a few decades will help you understand your consumer buying personas and future trends in this kind of technology. Within a short span of time, you will have all the information you need to validate your decision of launching a new product line.
This is just one example of what AI can do. There are so many areas AI is making a difference in today’s world.
5 ways to boost your digital marketing experience with AI
The primary goal of any marketer is to improve sales and make profits. This involves a lot of hard work, but why do all the hard work while you have smarter ways to achieve what you want. Let’s see how AI can help you with this
- Customer behaviour prediction
Knowing what your customers is the key to a successful business. No business exists without customers. So understanding your customer’s purchase behaviours and where the business trends are headed based on the tons of data that is already available is one of the best ways AI can help the marketing sector.
Some major examples are eCommerce companies like Amazon, eBay.
- Sentiment analysis
This is something that has been used by most of the businesses to understand their product/service is being perceived by its users. This can also be applied for specific ad campaigns that can help change the campaign immediately based on the customer’s interest in it. This can in turn be helpful in understanding the products that are loved by the customer and those that need to be improvised according to the user’s interest
- Targeted ads
If you have the right set of data that can help you talk to your customers about their needs and trigger a personal conversation to help them with it, you will be making huge profits with your business. For example if you are a hospitality industry, having the right set of data can help you reach out to those people who are planning on a vacation and you can start a conversation with them to help out with their trip while booking their stay with you.
- Recommendation system
If you are a company that serves thousands of products to your customers, then AI can help you in a very huge way. Going through all the products you offer may be a tedious process for your customers. With the appropriate AI you can recommend the appropriate products they want dispensing on their previous purchase patterns or by asking questions.
See how Voicy.AI can help you make personalized recommendations to your users –
- Personalization
A chat bot is a classic example for personalization with AI. Whether you are an SMB or a corporate giant or an eCommerce platform, chatbots can help personalize your customer’s shopping experience. They can help you with your marketing campaigns, collecting customer feedback, responding to your customer queries and so many other things.
Voicy.AI has been using the chatbot technology to help businesses with marketing and customer engagement solutions for a while now. Sending a marketing campaign and generating orders in your POS, responding to customer queries even during off hours and holidays can all be automated with our simple AI software.
The ability to respond to your customers on a personal level can not only improve your sales but it can also improve brand loyalty, ROI and reduce churn. Our chatbot solution can also help personalize your customer engagement conversation at just 1/10th of the cost you would spend on recruiting personnel.
The best way to keep your business afloat in these difficult times is by adapting one of these digitized marketing techniques.
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