Brand building Strategy for your business during this Pandemic Lockdown

With the Outbreak of COVID-19 virus across the world, many businesses have been shut due to the lock down imposed. There is no evident base to how long this pandemic situation will remain. Businesses like Salons, Spa, Gym, and many other stores who solely rely on customer walk-ins and in store purchases are suffering with no business during the lock down.

At this time it is very important to ensure that your audience know that you exist, you need to constantly be in touch with your customers and make content to build your brand.

Ways to build your brand during this Pandemic:

Build your Target audience:

It is important to utilize this time and gather all the information required for building your brand. Gather the list of audience that you want to contact and stay in touch with during this lock down and gather information like phone numbers, email addresses, etc.

Note: please take consent of your customers before you send any messages, emails.

Send Safety and Health Tips:

Reach out to your customers with some of the basic safety measures that they need to take during this pandemic situation. This will help your customers associate your brand emotionally and it will also create awareness and remind people about the safety measures. Don’t forget to include your brand name in this messages.

The best way to reach out with safety and health tips is via text messages, with more than 96% open rate and most of the SMS are opened within 3 minutes of the delivery time.